Communication Plan

Overview:

Finding ways to communicate the Framework for the Future (or Portrait of a Learner and Strategic Plan) after the initial launch is crucial for ongoing success. This includes ongoing transparent communication, storytelling that highlights the bright spots and feedback loops that center the voices of learners and continue to build relational trust amongst the community and the school system.

Communication strategies include social media, newsletters, letters from site leaders and teachers, email campaigns, community events, website updates, videos and more. By leveraging these different mediums, the system can ensure that all learners, educators, classified staff, families and community members understand and embody the Framework for the Future.

Bright Spots

Bright Spot Websites

Davis Unified School District is developing a Bright Spots website where educators and leaders can highlight the learning experiences that are showcasing their Graduate Profile skills.

Other districts have also built similar websites showcasing examples of their Portrait of a Learner in action including Logan County, Liberty Public Schools, and Hampton Township School District.

Sharing the Journey

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Mentor Public Schools shared videos throughout the process of working with Learner-Centered Collaborative through a Guiding Coalition on creating a Framework for the Future to showcase how the strategic plan and Portrait of a Learner was created and why. 

Other districts such as Salinas High School USD has done this storytelling of the journey as well, find their video here.

Have a Tagline

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Adelanto Elementary School District shares their tagline “Thrive2030” as they launch their Framework for the Future that includes their Mission, Vision, Values, Portrait of a Learner, Learning Model, and Blueprint (Strategic Plan) with the Big Moves they will take to enact their vision in the next 5 years. This video showcases the journey and the vision.

Listen to Learners & the Community

At Escondido Union School District, as they began the process of school redesign, each school hosted community and learner forums focused on listening to the input of the community about what was working and what they wanted and needed out of the school. This informed the creation of Frameworks for the Future for each school, a clear vision of redesign to create more learner-centered schools that center learners and respond to community needs.

Elevate Learner Voices

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Students at Deer Lakes School District created a video to showcase the process of creating their Framework for the Future and explaining why each whole-learner outcome in the Portrait of a Learner is important to them. Showcasing and elevating learner voices helps the community understand the vision behind the work.

Newsletters

Source: Adelanto on Facebook

At Adelanto Elementary School District, the superintendent’s newsletter highlighted the Guiding Coalition and Framework for the Future process, even sharing a draft of the Learner Profile with the community as it was created.

Social Media Sharing

At Hampton Township and Encinitas Union, leaders share highlights of the Portrait of a Learner outcomes come to life in schools with the community.

Questions to Consider:

  • What is the messaging we want to share with the broader community about the learner-centered work we are doing?
  • How can we share early and often about the process and the product?
  • How can we elevate bright spots throughout the system, what is currently happening and new things teachers, students and leaders are trying out?
  • What different communication channels and already existing routines can we leverage to get the word out? This could include video, social, website pages, newsletters, emails, events and meetings. 
  • How can we use these communications to create feedback loops and support the community in getting involved in the process?

It’s Your Journey

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